Comprehensive Brand Voice Guidelines Workbook

What it is: A guided workbook and template for small business owners to develop their comprehensive brand voice and guidelines

Why I made it for you: A key factor to being more memorable, more trustworthy, and achieving your business goals for longer is a consistent brand voice — and for that, you need guidelines.

I've developed over a dozen brand voices for my clients, both in corporate and at Storytella Studios© — handing over comprehensive guides that shocked them with how beefy they are and satisfied their need for a brand voice bible. 

What I've learned is that with the right templates and insight, anyone can develop their own brand voice — one that keeps them in the minds of their consumers, sounds authentic, and attracts more high-paying customers.

Problem is most small businesses don't have a brand voice guide — going on prayers and vibes, but falling prey to the 'writing style' they learned in school and can't seem to shake.

That's why I created this comprehensive resource, complete with all the copywriter knowledge and tried-and-trusted exercises to guide you as you create all the necessary elements of an extensive brand voice guide.

So you can finally start to sound like you, attract the right people, and keep your ICONIC voice wherever you communicate.

In this workbook, you’ll develop your:

• Brand & Customer Archetype
• Brand Tones of Voice (with 51 options to choose from)
• Cadence
• Vocabulary
• Writing Style Guidelines (copy + paste templates for each brand tone of voice are included)
• Brand Voice
• Brand Story
• Brand Values
• Brand Positioning
• Brand Manifesto
• Brand Voice Guide in Canva

All you have to do is follow the prompts, use the scratchpad space to work, and watch your brand voice form!